11 -14 March 2021, The NEC Birmingham

Trade exhibitors

Trade Exhibitors at Crufts

We are currently planning for Crufts 2021. Information regarding trade stands will be available here in the coming weeks.

10 reasons to be at Crufts 2020

  • Crufts is the greatest dog show in the world.
  • In 2019 in total, Crufts received more than 3,000 press cuttings. The advertising value equivalent for this coverage is estimated to be over £12 million, with a combined audience reach of over 1 billion people.
  • Over 166,000 visitors attended Crufts in 2019 over the four days, making it the highest attended Crufts since it began 128 years ago!
  • Crufts boasts sponsorship from Eukanuba, Royal Canin, Natures Menu, Zoflora, James Wellbeloved, Iams, Arden Grange, Agria Pet Insurance Dorwest Herbs, SmartBones, Purina PRO PLAN, Billy + Margot and Core.
  • Crufts is televised on More4 and Channel 4. Over 21 minutes of Crufts Live was watched over 4 days – equivalent to over 40 years.
  • The Crufts website receives over 2.5 million views in the run up to and during the show.
  • Half of visitors spend more than six hours at the show.
  • The trade stands were the most visited part of the show, with 83% of all visitors exploring the trade stands.
  • Over 90% of visitors rated the show as ‘excellent’ or ‘good’.
  • 81% of all visitors own a dog.