11 -14 March 2021, The NEC Birmingham

Trade exhibitors

Trade Exhibitors at Crufts

To apply for trade stand space at Crufts 2020, please complete and return this application form. 

Before completing the form please refer to the terms and conditions within the application form document and the notes below.

This gives more information regarding the types of stands available and the allocation procedure.  

Crufts is a very popular show and we would point out that submitting a form does not guarantee that a site will be allocated. Preference is given to exhibitors who attended the 2019 show, followed by those who attend Discover Dogs. For further details on having a stand at London’s biggest dog event please click here.

To apply for trade stand space at Crufts 2020, please download complete and return this application form. 


Trade manuals and forms


10 reasons to be at Crufts 2020

  • Crufts is the greatest dog show in the world.
  • In 2019 in total, Crufts received more than 3,000 press cuttings. The advertising value equivalent for this coverage is estimated to be over £12 million, with a combined audience reach of over 1 billion people.
  • Over 166,000 visitors attended Crufts in 2019 over the four days, making it the highest attended Crufts since it began 128 years ago!
  • Crufts boasts sponsorship from Eukanuba, Royal Canin, Natures Menu, Zoflora, James Wellbeloved, Iams, Arden Grange, Agria Pet Insurance Dorwest Herbs, SmartBones, Purina PRO PLAN, Billy + Margot and Core.
  • Crufts is televised on More4 and Channel 4. Over 21 minutes of Crufts Live was watched over 4 days – equivalent to over 40 years.
  • The Crufts website receives over 2.5 million views in the run up to and during the show.
  • Half of visitors spend more than six hours at the show.
  • The trade stands were the most visited part of the show, with 83% of all visitors exploring the trade stands.
  • Over 90% of visitors rated the show as ‘excellent’ or ‘good’.
  • 81% of all visitors own a dog.
Notes to applicants – please read before completing application form

Crufts will be held in halls 1-5 at the National Exhibition Centre, Birmingham and the Groups will be scheduled as follows:-

Thursday 5 March - Toy & Utility

Friday 6 March - Gundog

Saturday 7 March - Working & Pastoral

Sunday 8 - March Terrier & Hound

Please be aware of the options that are available when applying for trade space at the show:-

Option 1
Island Site (space only) – this is for a stand with gangway to four sides for those who wish to build
their own independent stand design. Minimum size 12m2.

Option 2
Island site (with shell scheme package) – this is for those who wish to have a gangway on all four
sides but includes a shell scheme package. Minimum size 12m2.

Option 3
‘Other site’ which is attached to another stand which is open on three sides. The price of this stand
includes a shell scheme package. Minimum size 9m2 (3m x3m).

Option 4
‘Other site’ which is attached to another stand which is open on two sides. The price of this stand
includes a shell scheme package. Minimum size 6m2 (3m x2m).

Option 5
‘Other site’ which is attached to another stand and will be open on one side. The price of this
stand includes a shell scheme package.

The shell scheme package includes walling, a fascia panel with your company/organisation name
on and grey carpet.

N.B. We do not offer partially open sides. i.e. if panel is removed then this will count as full side
open and be charged accordingly. Can you please also ensure that you book sufficient space as
Over spilling into the gangway or storage behind stands of ANY items is NOT permitted.

Furthermore, no items are to be hung from the shell scheme ceiling grid or fascia name board. We do not offer partially open sides, ie, a panel removed will count as a full side open and charged accordingly. By submitting this form you accept these conditions.

Wastage Cost

As part of the NEC’s commitment to sustainability in the exhibition industry the following
wastage charges will apply to all stands:-

Stands less than 10m2 - £10.00 + VAT
Stands 11m2 – 20m2 - £15.00 + VAT
Stands 21m2 and over - £20.00 + VAT

As previously stated first preference will be given to exhibitors who attended this year’s Crufts and then to Discover Dogs exhibitors. If you have a preferred location then please submit a covering letter with your completed application form. Please note that we will not be able to enter into any advance discussion regarding stand positions and size prior to allocation. This is because we will not know what is likely to be available until all applications have been received and stands have been allocated to previous exhibitors.

Please note that we will make every endeavour to allocate your requested stand size,
type and location, however if this is not possible an alternative, if available, will be offered.
For your information, the allocation of trade stand space will commence around early October and
will take some weeks to complete. You will be notified by late November at the earliest if your
application is successful. Please note that Crufts is a popular show so not all applications will be

Please be aware that applications without a deposit enclosed will not be accepted. This will only
be cashed if we are able to offer you stand space however please note that the deposit is not
refundable under any circumstances once space has been allocated.

We hope that you will wish to take part in what we hope will be another memorable Show and look forward to receiving your application by Friday 27th September 2019.

For further information please contact:- tracey.harris@thekennelclub.org.uk

Completed forms, with deposit, can either be emailed to finance@thekennelclub.org.uk

Or posted to:

Finance Department
The Kennel Club
10 Clarges St