10 - 13 March 2022, The NEC Birmingham

Trade exhibitors

Trade Exhibitors at Crufts

To apply for trade stand space at Crufts 2022 please complete and return this application form. Before completing the form please refer to the Booking Terms and Conditions. This gives more information regarding the types of stands available and the stand allocation procedure.

Crufts is a very popular show and we would point out that the return of the form does not guarantee that a site will be allocated. Preference is given to exhibitors that attended the 2020 show and then those that attend Discover Dogs. For further details on having a stand at London’s Biggest Dog Event please see Discover Dogs website. 

10 reasons to be at Crufts 2022

  • Crufts is the greatest dog show in the world.
  • In 2020 in total, Crufts received more than 2,800 press cuttings. The advertising value equivalent for this coverage is estimated to be over £11 million, with a combined audience reach of over 812 million people.
  • Over 155,000 visitors attended Crufts in 2020 over the four days, this being just 7% down on previous year of 166,000 (despite the coronavirus status at the time).
  • Crufts boasts sponsorship from Eukanuba, Royal Canin, Natures Menu, Zoflora, James Wellbeloved, Iams, Arden Grange, Agria Pet Insurance Dorwest Herbs, SmartBones, Purina PRO PLAN, Core, Whimzees and Fish4Dogs.
  • Crufts is televised on More4 and Channel 4. Average viewing figures 8,716,000 million with 15 hours of coverage.
  • The Crufts website receives over 2.5 million views in the run up to and during the show.
  • Half of visitors spend more than six hours at the show.
  • The trade stands were the most visited part of the show, with 83% of all visitors exploring the trade stands.
  • Over 96% of visitors rated the show as ‘excellent’ or ‘good’.
  • 81% of all visitors own a dog.