11 -14 March 2021, The NEC Birmingham


We would like to thank all the fantastic sponsors and supporters below who help make Crufts the amazing event that it is for both dogs and people.

See offers throughout the show from our sponsors.

sponsor offers

Major Sponsors

Agria pet insurance logo - sponsors of crufts

Agria Pet Insurance

At Agria Pet Insurance, pets mean everything to us, so, since 1890, we’ve built our award-winning products to take the very best care of them. Providing lifetime pet insurance exclusively, and winning Best Claims Service in 2018 and 2019, we’re there for you and your pets, for life. Trusted as the only pet insurer endorsed by Crufts; innovation, research and quality are at the heart of what we do.

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Eukanuba logo - sponsors of crufts


We’ve been caring for dogs for over 50 years, so we understand what your dog needs to live a long, healthy life by your side. That’s why our tasty recipes are tailored to support optimal body condition at every life stage. So whether you want to give your puppy the best start in life or improve their wellbeing throughout adulthood and in their senior years, EUKANUBA’s premium nutrition supports your dog at every step so you can live life well, together.

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Iams pet food logo - sponsors of crufts


IAMS - High quality nutrition with a great taste for healthy vitality. At IAMS we are here to champion the joy of your dog’s healthy vitality. Healthy vitality is not simply visible health or your dog’s happiness; it is the powerful combination of the two. That’s why we want to help dogs live healthy, active and happy lives through the expert nutrition they truly enjoy. No compromise.100% complete and balanced nutrition providing key nutritional benefits for each life stage.

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James Wellbeloved pet food  Logo - sponsors of crufts

James Wellbeloved

For over 25 years, pet owners have trusted us to help keep their four-legged friends happy and healthy. At James Wellbeloved, we make wholesome, delicious food to help your pet eat better and live better. We put a lot of love into creating recipes your pets will love. Using simple ingredients, our food has all the goodness they need and nothing they don’t…because it’s only natural to want your pet to love their food and live a healthier, happier life.

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Royal Canin Logo  - sponsors of crufts


ROYAL CANIN® has put dogs and cats first for over 50 years and are proud to offer a tailor-made range of precise nutrition in order to meet your dog or cat’s needs. Join us on the ROYAL CANIN® stand to experience a wide range of exciting and interactive activities, as well as valuable information to enjoy at the greatest dog show in the world.

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Official Sponsors

Arden Grange nuitrition Logo - sponsors of crufts

Arden Grange

Arden Grange is a family-run, independent, British company that has been producing naturally hypoallergenic, nutritionally enriched complete foods for dogs and cats for over 20 years. The award-winning range features diets suitable for all breeds and life stages, each recipe providing optimum nutrition. The most common dietary allergens are excluded, making Arden Grange products a popular choice among owners of pets with sensitivities.

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Billy And Margot dog food Logo - sponsors of crufts

Billy and Margot

Wholesome, delicious food that you and your dog can count on. At Billy + Margot®, we love dogs and are very passionate about ensuring their health, happiness and wellbeing. When you buy a Billy + Margot® product, you can be confident that it has been carefully conceived and designed by a highly experienced canine nutritionist, Marie Jones. We are excited to be sponsoring Crufts 2020!

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Core dog food logo - sponsors of crufts


Overall well-being starts from within, that’s why we passionately believe choosing a food that supports your dog’s well-being is the best thing you can do. Combining the perfect balance of high protein, moderate fats and low carbs, we craft 100% natural dog food, providing the very best nutrition that not only tastes great, but also takes care of your pet from within. Discover the CORE difference and why our caring breeders trust us as the best food for their champions.

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Fish 4 Dogs healthy eating logo - sponsors of crufts


At Fish4Dogs we are dedicated to helping dogs be healthy and happy, which is why we’re champions of fish as a tasty source of protein, perfect for their wellbeing. As dog owners ourselves, we know how rewarding it is to see them happy and full of energy. We also know the right food is about more than just an empty bowl and a waggy tail and that treats should both delight our dogs and complement our great feeding approach.

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Natures Menu raw dog food Logo - sponsors of crufts

Natures Menu

Dogs deserve real food! That’s why at Natures Menu, the UK’s no.1 for raw and natural pet food, we combine our love of pets and passion for REAL quality food to create nutritious meals and treats that dogs love.From complimentary foods to frozen raw nuggets, through to high-meat cans and pouches, we only use the best ingredients with no nasties. Discover our new True Instinct range of Freeze-Dried complete Dinners, pure-meat Bites and Chunks, made with quality deboned meat

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Orijen pet food logo - sponsors of crufts


Biologically Appropriate ORIJEN represents a superior class of food, designed to nourish dogs and cats according to their evolutionary adaptation to a diet rich and diverse in fresh meat and protein. ORIJEN features unmatched inclusions of fresh free-run poultry, cage-free eggs, whole wild-caught fish, and ranch-raised meat – farmed or fished in our region by people we know and trust, and delivered to our kitchen, brimming with goodness. Visit our Facebook in the run-up to Crufts to find out about competitions and offers.

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Proplan from Purina logo - sponsors of crufts


At PURINA®, we believe that when people and pets come together, life is better and this philosophy is at the heart of everything we do and we are very proud for PURINA® PRO PLAN® to have been appointed as the Kennel Club’s official partner in nutrition. As leaders in pet nutrition, we have seen how the right feeding can help give puppies the best start in life and can also help extend a pet’s healthy years. With our 500 strong global team of nutritionists, scientists, vets and animal behaviourists, we are on a mission to raise the bar for pet nutrition even higher.

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Whimzees dog treats logo - sponsors of crufts


HAPPY, HEALTHY TREATS FOR HAPPY HEALTHY SMILES. With dental disease the n°1 health issue for dogs, taking an active role in their oral health is more important than ever. WHIMZEES daily dental treats are flavourful and 100% all-natural, making them suitable for all dogs, especially the sensitive ones. Just one a day helps keep teeth, breath and gums healthy. Discover all our dental treats at Crufts!

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Zoflora multi-room disinfectant Logo - sponsors of crufts


Zoflora, the UK’s number 1 disinfectant, has been passionate about protecting families and their pets for almost 100 years. Zoflora ‘Fresh Home’ Odour Remover and Disinfectant has been designed specifically for homes with pets. Containing patented malodour technology effective against pet-specific odours including vomit, urine, excrement and that ‘wet dog’ smell, as well as being kinder to pet’s sensitive noses. Zoflora Fresh Home kills 99% of bacteria and viruses including those causing kennel cough, as well as MRSA.

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Dorwest herbal petcare logo - sponsors of crufts


Experts in herbal pet care. Nothing beats having a healthy, happy dog. We know that because we love dogs as much as you do. Our knowledge of herbal medicine and our experience from breeding, working and showing have made us the UK's leading provider of canine herbal treatments – and the only manufacturer of herbal medicines authorised by the VMD.

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Skinners pet food logo- sponsors of crufts


Skinner’s Pet Foods are tried, tested and trusted by professionals and enthusiasts alike. Made in Suffolk, Skinner’s Field & Trial range of 19 nutritionally complete diets fuel many of the country’s top field trial champions, show and agility dogs. The Field & Trial range of dog food for active and working dogs, can be found in over 2,000 retailers throughout the UK and across Europe. It is also sold via many online retailers as well as on Skinner’s new website.

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