10 - 13 March 2022, The NEC Birmingham


We would like to thank all the fantastic sponsors and supporters below who help make Crufts the amazing event that it is for both dogs and people.

See offers throughout the show from our sponsors.

sponsor offers

Major Sponsors

Agria pet insurance logo - sponsors of crufts

Agria Pet Insurance

At Agria Pet Insurance, pets mean everything to us, so, since 1890, we’ve built our award-winning products to take the very best care of them. Providing lifetime pet insurance exclusively, and voted Most Trusted Pet Insurance Provider by Fairer Finance in 2021, we’re there for you and your pets, for life. Trusted as the only pet insurer endorsed by Crufts; innovation, research and quality are at the heart of what we do.

find out more
Eukanuba logo - sponsors of crufts


EUKANUBA was created in 1969 by Paul F Iams, with the nutritional philosophy that dogs and cats evolved from carnivores and should be fed accordingly. We believe that through innovative research and breakthroughs, EUKANUBA can enhance the lives of millions of pets. Our range includes special veterinary prescription diets and tailored nutrition for different life stages, sizes, sensitivities and activity levels.

find out more
Iams pet food logo - sponsors of crufts


IAMS - High quality nutrition with a great taste for healthy vitality. At IAMS we are here to champion the joy of your dog’s healthy vitality. Healthy vitality is not simply visible health or your dog’s happiness; it is the powerful combination of the two. That’s why we want to help dogs live healthy, active and happy lives through the expert nutrition they truly enjoy. No compromise.100% complete and balanced nutrition providing key nutritional benefits for each life stage.

find out more
James Wellbeloved pet food  Logo - sponsors of crufts

James Wellbeloved

We all want to live well, eat well and enjoy our food. And naturally, we want the same for our pets. So for all the joy, generosity and love they bring, without ever saying a word, you give them James Wellbeloved. Inspired by nature, our wholesome, tasty recipes will keep them full of energy and loving life for years to come.

find out more
Royal Canin Logo  - sponsors of crufts


ROYAL CANIN® has put dogs and cats first for over 50 years and are proud to offer a tailor-made range of precise nutrition in order to meet your dog or cat’s needs. Join us on the ROYAL CANIN® stand to experience a wide range of exciting and interactive activities, as well as valuable information to enjoy at the greatest dog show in the world.

find out more

Official Sponsors

Arden Grange nuitrition Logo - sponsors of crufts

Arden Grange

Arden Grange is a family-run, independent, British company that has been producing naturally hypoallergenic, nutritionally enriched complete foods for dogs and cats for over 20 years. The award-winning range features diets suitable for all breeds and life stages, each recipe providing optimum nutrition. The most common dietary allergens are excluded, making Arden Grange products a popular choice among owners of pets with sensitivities.

find out more
Core dog food logo - sponsors of crufts


Overall well-being starts from within, that’s why we passionately believe choosing a food that supports your dog’s well-being is the best thing you can do. Combining the perfect balance of high protein, moderate fats and low carbs, we craft 100% natural dog food, providing the very best nutrition that not only tastes great, but also takes care of your pet from within. Discover the CORE difference and why our caring breeders trust us as the best food for their champions.

find out more
Natures Menu raw dog food Logo - sponsors of crufts

Natures Menu

Dogs deserve real food! That’s why at Natures Menu, the UK’s no.1 for raw and natural pet food, we combine our love of pets and passion for REAL quality food to create nutritious meals and treats that dogs love. From complimentary foods to frozen raw nuggets, through to high-meat cans and pouches, we only use the best ingredients with no nasties.
Discover our new Nature’s Variety range of Freeze-Dried complete Dinners, pure-meat Bites and Chunks, made with quality deboned meat.

find out more
Proplan from Purina logo - sponsors of crufts


At PURINA®, we believe that when people and pets come together, life is better. This philosophy is at the heart of everything we do and as such PURINA® PROPLAN® is proudly appointed the Kennel Club’s official partner in Nutrition. As leaders in pet nutrition, we understand how the right feeding can give puppies the best start in life and extend a pet’s healthy years. With our 500 strong Global team of Nutritionists, Scientists, Vets and Animal Behaviourists, we are on a mission to continually raise the bar for pet nutrition.

Visit us at Cruft’s in Hall 3 to discuss which PRO PLAN products would provide your dog the most meaningful health benefits.

find out more


Dorwest herbal petcare logo - sponsors of crufts


Experts in herbal pet care. Nothing beats having a healthy, happy dog. We know that because we love dogs as much as you do. Our knowledge of herbal medicine and our experience from breeding, working and showing have made us the UK's leading provider of canine herbal treatments – and the only manufacturer of herbal medicines authorised by the VMD.

find out more
Skinners pet food logo- sponsors of crufts


Skinner’s Pet Foods are tried, tested and trusted by professionals and enthusiasts alike. Made in Suffolk, Skinner’s Field & Trial range of 19 nutritionally complete diets fuel many of the country’s top field trial champions, show and agility dogs. The Field & Trial range of dog food for active and working dogs, can be found in over 2,000 retailers throughout the UK and across Europe. It is also sold via many online retailers as well as on Skinner’s new website.

find out more