9-12 March 2023, The NEC Birmingham


We would like to thank all the fantastic sponsors and supporters below who help make Crufts the amazing event that it is for both dogs and people.

See offers throughout the show from our sponsors.

sponsor offers

Major Sponsors

Agria pet insurance logo - sponsors of crufts

Agria Pet Insurance

At Agria Pet Insurance, pets mean everything to us, so, since 1890, we’ve built our award-winning products to take the very best care of them. Providing lifetime pet insurance exclusively, and voted Most Trusted Pet Insurance Provider by Fairer Finance in 2021, we’re there for you and your pets, for life. Trusted as the only pet insurer endorsed by Crufts; innovation, research and quality are at the heart of what we do.

find out more
Eukanuba logo - sponsors of crufts


EUKANUBA was created in 1969 by Paul F Iams, with the nutritional philosophy that dogs and cats evolved from carnivores and should be fed accordingly. We believe that through innovative research and breakthroughs, EUKANUBA can enhance the lives of millions of pets. Our range includes special veterinary prescription diets and tailored nutrition for different life stages, sizes, sensitivities and activity levels.

find out more
Iams pet food logo - sponsors of crufts


IAMS - High quality nutrition with a great taste for healthy vitality. At IAMS we are here to champion the joy of your dog’s healthy vitality. Healthy vitality is not simply visible health or your dog’s happiness; it is the powerful combination of the two. That’s why we want to help dogs live healthy, active and happy lives through the expert nutrition they truly enjoy. No compromise.100% complete and balanced nutrition providing key nutritional benefits for each life stage.

find out more
James Wellbeloved pet food  Logo - sponsors of crufts

James Wellbeloved

For the past 30 years, pet owners have trusted us to help keep their four-legged friends happy, healthy, and full of life. Here at James Wellbeloved, we make wholesome, delicious food to help your pet eat better and live better. Our tasty recipes are made with simple ingredients and are full of goodness. Because it’s only natural to want your pet to love their food and live a healthier, happier life.
Naturally Healthy. James Wellbeloved.

find out more
Royal Canin Logo  - sponsors of crufts


ROYAL CANIN® has put dogs and cats first for over 50 years and are proud to offer a tailor-made range of precise nutrition in order to meet your dog or cat’s needs. Join us on the ROYAL CANIN® stand to experience a wide range of exciting and interactive activities, as well as valuable information to enjoy at the greatest dog show in the world.

find out more

Official Sponsors

Arden Grange nuitrition Logo - sponsors of crufts

Arden Grange

Arden Grange is a family-run, independent, British company that has been delivering nutrition without compromise for dogs and cats across the world for 25 years. Arden Grange produces naturally hypoallergenic, nutritionally enriched foods suitable for all breeds and life stages providing optimum nutrition. The most common dietary allergens are excluded, so even sensitive pets can thrive and enjoy their diets. So, for trusted nutrition without compromise come to the home of the range – Arden Grange.

find out more
Core dog food logo - sponsors of crufts


Overall well-being starts from within, that’s why we passionately believe choosing a food that supports your dog’s well-being is the best thing you can do. Combining the perfect balance of high protein, moderate fats and low carbs, we craft 100% natural dog food, providing the very best nutrition that not only tastes great, but also takes care of your pet from within. Discover the CORE difference and why our caring breeders trust us as the best food for their champions.

find out more
Natures Menu raw dog food Logo - sponsors of crufts

Natures Menu

Dogs deserve real food! That’s why at Natures Menu, the UK’s no.1 for raw and natural pet food, we combine our love of pets and passion for REAL quality food to create nutritious meals and treats that dogs love. From complimentary foods to frozen raw nuggets, through to high-meat cans and pouches, we only use the best ingredients with no nasties.

Discover our new Nature’s Variety range of Freeze-Dried complete Dinners, pure-meat Bites and Chunks, made with quality deboned meat.

find out more
Proplan from Purina logo - sponsors of crufts


At PURINA®, we believe that when people and pets come together, life is better. This philosophy is at the heart of everything we do and as such PURINA® PROPLAN® is proudly appointed the Kennel Club’s official partner in Nutrition. As leaders in pet nutrition, we understand how the right feeding can give puppies the best start in life and extend a pet’s healthy years. With our 500 strong Global team of Nutritionists, Scientists, Vets and Animal Behaviourists, we are on a mission to continually raise the bar for pet nutrition.

Visit us at Cruft’s in Hall 3 to discuss which PRO PLAN products would provide your dog the most meaningful health benefits.

find out more


At YuMOVE, we’re on a mission to give all pets active lives, for life.

We’re the UK’s no.1 veterinary joint supplement and our clinically proven products deliver visible results within just six weeks*. We’ve helped to support countless show and agility dogs over the years – including previous Crufts Best in Show Winners and Crufts Agility champions.

Whether being used preventatively in young dogs just starting out, or reactively in more experienced show or agility dogs, YuMOVE has you covered.

find out more
Whimzees dog treats logo - sponsors of crufts


HAPPY, HEALTHY TREATS FOR HAPPY HEALTHY SMILES. With dental disease the n°1 health issue for dogs, taking an active role in their oral health is more important than ever. WHIMZEES daily dental treats are flavourful and 100% all-natural, making them suitable for all dogs, especially the sensitive ones. Just one a day helps keep teeth, breath and gums healthy. Discover all our dental treats at Crufts!

find out more


Dorwest herbal petcare logo - sponsors of crufts


Dorwest is the UK’s leading supplier of canine and feline herbal supplements - with over 70 years of experience. From carefully selecting our herbs and raw ingredients, to overseeing all manufacturing processes, to delivering excellent customer service; we only work to the highest standards to provide the best for your pet.

find out more


A British family business with over 50 years of experience and understanding with specialised canine nutrition, Skinner’s have helped generations of active and working dogs perform at their peak. They understand what it takes to keep dogs active, healthy, and ready for a challenge. By your side, born to be outdoors. Visit their stand to discover more about their new products and Get Out and Go Range.

find out more