Natures Menu, the UK’s number one for raw pet food and Europe’s leading expert in raw, will be showcasing its wide range of complete meals and treats at Crufts 2020. Specialising in nutritionally balanced, raw and raw inspired dog food, made with quality meat, fish, fruits and vegetables, Natures Menu prides itself on using British suppliers and ethically sourced ingredients wherever possible.
To find out more, please visit Stand 72, Hall 3. Here, Veterinary Education Manager Melanie Sainsbury, discusses the health benefits of feeding a raw diet.
Raw feeding is growing at a significant rate of 20 per cent year-on-year, as an increasing amount of dog owners realise the health and nutritional benefits the diet can offer our canine friends. Similar to human food, dog owners are shifting their focus away from the traditional, convenience-led brands and towards healthy, high-quality products made up of natural ingredients. Dog-parents are becoming gradually more aware of what ingredients are in their dog’s food, and the impact processed, high sugar and salt levels can have on the dog’s overall health and wellbeing. Subsequently they are choosing healthier, more natural alternatives.
The aim of raw feeding is to give dogs a natural, unprocessed and complete diet that is appropriate to their digestive system, and as close as possible to what animals would have eaten in the wild. Responsible raw diets are made up of quality cuts of raw meat and fish, offal and other nutritious ingredients such as fruit, vegetables, and superfoods. The stomach pH in dogs is considerably lower than that of humans, meaning they are able to break down raw meat and bone, mirroring that of a dog’s ancestral diet and in turn improving overall health, vitality, energy and behavioural tendencies.
Raw feeding has been shown to have a positive impact for many dogs’ health and wellbeing on countless occasions, including fresher breath, cleaner, whiter teeth, more stable energy levels, improved digestion, reduction of allergies and intolerances and inflammatory issues such as joint or skin inflammation, which therefore results in a shinier, healthier coat.
However, one of the most overlooked aspects of raw feeding is the ‘back-end’ benefits it provides for pets. A raw diet can be easier to digest and much lighter on sensitive stomachs, meaning much firmer and easier to pick up stools that are noticeably less smelly within just 2-3 weeks. Many pets suffering from anal gland issues have found a raw diet can really help to naturally empty the glands, rather than resulting in an uncomfortable trip to the vet to have them manually expressed.FIND OUT MORE