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Trade Exhibitors

Crufts and the Kennel Club

To apply for trade stand space at Crufts 2020 please complete and return this application form. Before completing the form please refer to the Terms and Conditions within the application form document and these “Notes to Applicants.” This gives more information regarding the types of stands available and the allocation procedure.  

Crufts is a very popular show and we would point out that the return of the form does not guarantee that a site will be allocated. Preference is given to exhibitors that attended the 2019 show and then those that attend Discover Dogs. For further details on having a stand at London’s Biggest Dog Event please click here.

Trade Manuals & Forms
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10 reasons to be at Crufts 2020

  1. Crufts is the greatest dog show in the world.
  2. In total, Crufts received more than 3,000 press cuttings. The advertising value equivalent for this coverage is estimated to be over £12 million, with a combined audience reach of over 1 billion people.
  3. Over 166,000 visitors attended Crufts in 2019 over the 4 days, making it the highest attended Crufts since it began 128 years ago!
  4. Crufts boasts sponsorship from Eukanuba, Royal Canin, Natures Menu, Zoflora, James Wellbeloved Iams, Arden Grange, Agria Pet Insurance Dorwest Herbs, , Smartbones, Purina PRO PLAN, , Billy + Margot, and Core.
  5. Crufts is televised on More4 and Channel 4. Over 21 minutes of Crufts Live was watched over 4 days – equivalent to over 40 years.
  6. The Crufts website receives over 2.5 million views in the run up and during the show
  7. Half of visitors spend more than 6 hours at the show
  8. The trade stands were the most visited part of the show, with 83% of all visitors visiting the trade stands
  9. Over 90% of visitors rated the show as ‘excellent’ or ‘good’
  10. 81% of all visitors own a dog
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