Here at PURINA®, we believe that when people and pets come together, life is better and this philosophy is at the heart of everything we do. Many of us are pet owners too so we know first-hand what a huge role pets can play in people’s lives. With over 85 years’ experience behind us, we are experts in pets’ nutritional needs and are committed to creating nutritious foods that will keep dogs of all ages happy, healthy and content.

We are very proud for PURINA® PRO PLAN® to have been appointed as the Kennel Club’s official partner in nutrition. As leaders in pet nutrition, we have seen how the right feeding can help give puppies the best start in life and can also help extend a pet’s healthy years.   With our 500 strong global team of nutritionists, scientists, vets and animal behaviourists, we are on a mission to raise the bar for pet nutrition even higher.  Our work with The Kennel Club will help us provide high quality information about nutrition to both dog owners and breeders all across the UK. 

PRO PLAN® is our most advanced nutrition range yet and it was created to put the latest PURINA® studies to work in a nutrition range that is available to everyone.

That’s why we guarantee that every PRO PLAN® diet contains 100% of all the essential nutrients in every serving. We use high quality ingredients, expertly selected for efficient nutrient absorption. That way more of the nutrients are used by key parts of the body, making more of a difference to all-round health.

However what makes PRO PLAN® products truly different is the special added blends of extra nutrients such as OPTISTART®, OPTIDERMA® and OPTIAGE®. Each of them selected by applying our scientific knowledge. They deliver specific nutrition to each product, proven to provide targeted benefits for the different needs your dog may have.

As puppies discover the outside world and new environments, our OPTISTART® range of products help to support their natural defences and long-term health thanks to colostrum - a nutrient found in mother's first milk. This specific ingredient is proven to help reduce the risk of upsets and helps to stabilise intestinal microflora during times of stress. Our OPTISTART® range also helps to support your puppy’s immune response by up to 50% more**.

*Trial conducted by Purina PRO PLAN among 170 dog owners, United Kingdom, May 2018.

** R&D report RDLS-RD “Enhance Immune & Gut Health in Dogs with Milk Derived Proteins” by Ebenezer Satyaraj ® Reg. Trademark of Société des Produits Nestlé S.A. 

Click here to learn more