Nutrition is at the heart of a healthy dog, but did you know there are seven key signs of vitality that help to keep pets happy and active? To help you be the best pet parent you can be, the experts at IAMS have shared their top tips to ensure your canine companion has everything they need to thrive.

1. Nourish from the inside out

For a happy dog that’s full of life, a diet that’s rich in high quality animal protein helps their muscles to develop and repair, so your dog can jump higher and chase for even longer!

2. Boost natural defences

Dogs are curious by nature, so it’s no wonder they end up bounding fearlessly through puddles, hedges and lots and lots of mud. With frequent exposure to bacteria and viruses, a robust immune system is essential to shield against disease. Antioxidants, such as vitamin E and C, in your dog’s daily diet can help to support their immune system and keep their tail wagging.

3. Match their life stage

Your dog’s joints rely on a healthy, balanced diet to keep them strong, while protecting their bones from impact. However, our pets have varying nutritional needs based on their life stage and size. For instance, senior dogs and larger breeds may need extra support for their bones and joints. That’s why IAMS’ tasty recipes are tailored by life stage and breed size, so you can enjoy watching your dog leap and bound, confident that they are getting the nutrients they need to support healthy vitality.

4. Ensure a healthy skin and glossy coat

A healthy skin and coat are hallmarks of a healthy dog. To keep your four-legged friend’s skin and coat in great condition, provide them with healthy omega 3 & 6 along with regular grooming and lots of love and care.

5. Embrace an active lifestyle

Along with animal protein, exercise is key for a strong and healthy heart. Include fun activities, such as walking, running or even swimming, in your dog’s routine so you can feel their love each and every day.

6. Avoid human ‘treats’

To keep your furry friend fit and healthy, resist puppy dog eyes at the table, as human titbits can lead to digestive discomfort. Instead, opt for a premium nutrition, such as the new and improved IAMS for Vitality, which contains a blend of prebiotics and beet pulp to support healthy digestion and help their true personality shine through.

7. Support a healthy, happy smile

Your dog’s teeth are constantly on the go, whether they’re chomping through their food or gnawing their favourite toy! Keep dental issues at bay by brushing their teeth and feeding a diet with special tartar reducing minerals. The crunchy kibbles found in IAMS for Vitality reduce plaque build-up on teeth, helping to maintain dental hygiene with every bite.

Thankfully, IAMS for Vitality can help your pet to achieve healthy vitality. With fresh chicken and a new, wheat-free recipe+, the new and improved range from IAMS combines the essential vitamins, minerals and nutrients needed to support the seven signs of vitality, for a dog that looks and feels great whatever their life stage!

What’s more, the IAMS for Vitality range is available in delicious flavours dogs will love, including with Fresh Chicken and new Freshly Frozen Lamb*. 

+Produced in a factory that handles wheat

* Available in IAMS for Vitality Adult Dog


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