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We would like to thank all the fantastic sponsors and supporters below who help make Crufts the amazing event that it is for both dogs and people.

Principal Sponsor



We all have a shared commitment to long, healthy lives for our dogs. Since 1969, EUKANUBA has pursued the highest quality nutrition and visible benefits that last a lifetime. From our committed and dedicated use of animal protein ingredients and prebiotics to the tailored nutrition we’re known for today, we’ve continued to be a leader in building long, healthy lives for all our dogs. We know that even in the early stages of a dog’s life you need to think about his future - so consider bone health, keeping teeth strong and maintaining good gut health. Every product in the Eukanuba range helps you provide your dog with real health benefits for a long healthy life.

That’s why Top Breeders feed and recommend Eukanuba – including the 2017 Best in Show winner of Crufts, the American Cocker Sh. Ch. Afterglow Miami Ink.

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Major Sponsors

Agria Pet Insurance 

We have been providing pet insurance expertise to customers since 1890 - that’s over 125 years! As the official provider of the Kennel Club Pet Insurance scheme we have a special understanding of the dog community, helping us to provide you and your pets with a healthy happy life.

We offer insurance solutions to breeders, breed clubs, rescues and pet owners. With lifetime policies, a flexible range of benefits, and added extras, our unique insight into the responsibilities of dog ownership means we can continuously evolve our products to suit the varied needs of the many people who love and keep dogs.

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The veterinary experts at FRONTLINE are pet lovers, just like you. We’ve been at the forefront of protecting cats and dogs from fleas and ticks for over 20 years. Last year we launched FRONTLINE Plus, our most advanced formulation, which not only kills fleas and ticks but also stops flea eggs from hatching and infesting your home. Handy given a single flea can lay up to 50 eggs a day! To help take care of your pet’s wider well-being we also recently launched FRONTLINE Pet Care, a new skin and coat care range enriched with natural ingredients from sustainable sources. We look forward to seeing you at Crufts.

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Designed and recommended by professionals, the award winning FURminator deShedding Tool reduces shedding by up to 90%*, allowing your pet to look and feel their best every day! The FURminator line-up of deShedding tools, grooming tools, hair care products, bathing and hygiene solutions broadens and enhances the FURminator deShedding experience for pet parents and their pets. Now introducing the Total Pet Hair Solution with the NEW! FURflex™ System; easily customised to deShed, groom and pick up pet hair for all of your pets.

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At IAMS we understand that Protein is a critical nutrient and consistently needs replacing. Plenty of high quality Animal Based Protein is needed every single day to support the skin and coat, muscles, digestion, tissues such as the liver and even important messengers such as hormones. That’s why the no1 ingredient in IAMS is a tasty blend of chicken and turkey. IAMS provides 100% complete and balanced diets. Our advanced nutrition ranges help provide the healthy nutrition your pet needs for a happy, healthy and active life.

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James Wellbeloved

For over 25 years, pet owners have trusted us to help keep their four-legged friends happy, healthy and full of life. Here at James Wellbeloved, we make wholesome, delicious food to help your pet eat better and live better.  We put a lot of love into creating recipes your pets will love. Using only simple ingredients, our food has all the goodness they need and nothing they don’t…because it’s only natural to want your pet to love their food and live a healthier, happier life.


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With 50 years of putting dogs and cats first, ROYAL CANIN® offer one of the largest, most precisely tailor-made lines of pet food – meeting your dog or cat’s breed, size, sensitivities, age or lifestyle.

Join us on the ROYAL CANIN® stand where we are celebrating everything puppy. We have lots of interactive activities for all of the family to enjoy at the greatest dog show in the world.

Don’t forget if you have a question about getting a pet or would like advice, our dedicated team will be on-stand every day to offer guidance on your dog or cat’s nutritional needs.

See the difference the right food can make to your pets health, condition and wellbeing by visiting our stand in Hall 3.

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Official Sponsors

Arden Grange

Arden Grange is a family run, independent, British company that has been producing naturally hypoallergenic, nutritionally enriched complete foods for dogs and cats for over 20 years.  The award-winning range features diets suitable for all breeds and life stages, each recipe providing optimum nutrition. The most common dietary allergens are excluded, making Arden Grange products a popular choice among owners of pets with sensitivities.

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Billy + Margot

Billy and Margot

At Billy + Margot®, we love dogs and are very passionate about ensuring their health, happiness and wellbeing. Billy + Margot® is a range of high quality dog food, created with love, passion and expertise by renowned canine nutritionist, Marie Jones.

Packed with quality protein as well as superfoods and holistic ingredients, each Billy + Margot® product is completely grain-free, and specifically designed to cater for dogs’ complex dietary needs. Our products feature a diverse range of ingredients and different food types, for variety, flavour and optimal nutrition. Carefully prepared, and using natural, purposeful ingredients, our products are loved by countless dogs, and their loving parents

Billy + Margot® are very excited to be official sponsors of Crufts 2019.  We are showcasing for the first time, our exciting new range. Make sure you come to the stand and grab a sample.  Marie and Margot (Marie’s beautiful Black Labrador) will be joining us too….. 

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CORE is a part of the WellPet family. WellPet is a family-owned company that develops pet food and is known for quality and innovation, and is committed to produce incredibly tasteful natural pet food with the ideal nutrition balance.


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Natural Instinct

Natural Instinct are passionate about pets (and their humans too!).

In 2016, Natural Instinct were thrilled to be voted “Top Raw Manufacturer”, “Most Welcoming to New Raw Feeders” and “The Most Trusted Pet Food Company” by readers of Dogs Monthly magazine. Passionate about pets, their raw food diet for dogs and cats follows the motto “you are what you eat” and their wholesome and delicious meals are the convenient, no stress, no mess way to feed raw! 

A keen supporter of British produce, all Natural Instinct’s recipes are lovingly made in Surrey using only the best human grade, DEFRA approved 100% British raw meat and bone and the freshest vegetables and fruit.   

The team are very excited to be official sponsors at Crufts 2018, where visitors to their stand will be able to enjoy Natural Instinct hospitality and friendly, professional advice on raw feeding.

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Natures Menu

Dogs deserve real food! That’s why Natures Menu, UK’s no.1 for raw, combine their love of pets and passion for REAL premium quality food to create nutritious raw and raw inspired meals dogs love.

From complete and balanced, frozen raw and freeze dried raw nutrition through to tasty, 80% high meat pate, fillet and dry meals, Natures Menu use high quality natural ingredients including human-grade meat, wholesome fruit, vegetables with absolutely no added nasties.

Visit Natures Menu at Crufts to chat to their team of raw feeding advisors and experts, meet their sponsor dogs and find out more about raw and natural feeding. Plus, discover their brand new super premium True Instinct range, made with premium quality deboned meat, natural wholesome vegetables, superfoods and botanicals.

Find out more about Natures Menu and their range of delicious, nutritious meals, treats and complementary ingredients for cats and dogs.

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Award-Winning Biologically Appropriate™ Dog Foods & Treats from Fresh Regional Ingredients.

Like all dogs, your dog is a carnivore, adapted for a diet rich in meat and protein. ORIJEN is loaded with 85%-90% meat, fish & egg ingredients the rest is fruit, vegetables & botanicals. No cereals, grains or animal derivatives are found in our Biologically Appropriate™ diets unlike many other dog foods. 

ORIJEN’s rich meat and protein levels mirror the natural diet to nourish dogs completely which is why ORIJEN features meats, organs and cartilage from an assortment of cage-free poultry, free-range red meats and wild-caught fish – all delivered fresh each day. In place of cereal grains, ORIJEN features low-glycaemic fresh whole fruits, vegetables and berries sourced from Canada’s fertile prairies and interior orchards. Our fresh ingredients are never frozen, heated or exposed to preservatives.

ORIJEN foods and treats are guaranteed to keep your dog happy, healthy and strong.

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Sponsored by Pro Plan


PRO PLAN® are the Kennel Club’s official Partner In Nutrition and we take this commitment seriously. Our ambition is to provide the best support possible to you, by working closely together and supporting you along the whole journey of breeding and exhibiting.

Our NEW Breeder Connect Club has been designed especially for you, providing you with:

That’s not all! We will also provide you with ongoing education and support, via our exclusive Breeder Connect Club online portal and at various events throughout the year from our team of experts.

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Whimzees , also owned by WellPet, is a company of dog-lovers, people-lovers and Earth-lovers. Obsessed with bringing only the best, healthiest and most-fun dog treats to the world. And doing it in a sustainable, socially-responsible way.

At WellPet we wish to produce natural pet products you as a dog owner can trust.

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After claiming the title of ‘Most Memorable Experience’ at Crufts in 2018, we’re thrilled to be back for a second year running and we have a big surprise in store.

Zoflora, the UK’s number 1 disinfectant has been passionate about protecting families and their pets for almost 100 years.

Zoflora ‘Fresh Home’ Odour Remover and Disinfectant (500ml) has been designed specifically for homes with pets, it’s kind to pets noses and can be used inside and outside, on water washable surfaces – and is safe once dry.
Containing patented malodour technology, the product has been tested against pet-specific odours including vomit, urine, excrement and that ‘wet dog’ smell.

Zoflora Fresh Home also kills 99% of bacteria and viruses including those that cause kennel cough and diarrhoea in dogs, as well as MRSA. It is also effective against other common household bacteria; E.coli, Salmonella, Listeria, Influenza – Type A (H1N1), Human Herpes Virus, Rotavirus and Respiratory Syncytial Virus (RSV).

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Experts in herbal pet care

Nothing beats having a healthy, happy dog. We know that because we love dogs as much as you do. Our knowledge of herbal medicine and our experience from breeding, working and showing have made us the UK's leading provider of canine and feline herbal treatments – and the only manufacturer of herbal medicines authorised by the Veterinary Medicines Directorate.

Customers trust us because we combine medicinal rigour – stringent pharmaceutical standards and active ingredients extracted from the whole plant – with the insights gained during three generations of dog ownership. We understand how herbal treatments work in balance with your dog to keep its tail wagging.

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Fish4Dogs, winners of The Queen's Award for Enterprise 2017: International Trade 

Fish4Dogs products are developed by nutritionists and dog lovers to make sure we keep dogs happy and healthy.

Nutritious and delicious, all our recipes are carefully balanced with protein, carbohydrate and other food groups to leave dogs feeling satisfied and full of energy.

We use fish in our food and treats because we believe that it is the best protein for dogs. Full of Omega3, a fish-rich diet helps with coat and skin condition, joint mobility, digestion and brain and eye development. 

Visit us at Crufts (Hall 3, stand 120) and chat to one of our experts and find out more about feeding fish.

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Lintbells has been making premium quality, natural supplements since 2006, when John Davies and John Howie discovered a shared passion: the difference great nutrition can make to pets’ lives.

Lintbells manufacture high quality and effective nutritional supplements for joints, skin & coat and digestive health. Our range includes the clinically proven product YuMOVE. Continuing our passion for helping pets, we have launched our premium supplement YuCALM to help stressed or anxious dogs.

For more information, contact our friendly team on 01462 790886 or visit our website

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