Following the success of the live webcast of Crufts 2009, which was watched by over 146,000 people, the Kennel Club has launched a brand new video section on the show’s website www.dfscrufts.org.uk, so that dog lovers won’t miss a second of the action.
As in 2009, all the action from the Arena at DFS Crufts 2010, which will include Best in Show, the Friends for Life final and agility displays, will be streamed live online and viewers will be able to watch the live webcast free at DFS Crufts’ dedicated video site, www.dfscrufts.tv. Before the show starts fans will be able to relive the excitement of Crufts 2009 with additional video clips of highlights and replays from the show published on the site every week from now until the show begins. These will run alongside exclusive videos from recent Kennel Club events such as the Discover Dogs show at Earls Court in London. Crufts fans will also be able to explore footage from video clips stretching back to 1996, with further clips from the 1980s coming soon.
Eukanuba, premier pet food sponsors of DFS Crufts, will be broadcasting the live streaming throughout the USA, Canada and over 40 countries across Europe. Viewers in these regions can go direct to Eukanuba.com to see the live webcast free of charge.
All of the live and archive footage is free to view but even more content and functionality becomes available to everyone who signs up to the dfscrufts.tv free membership scheme. Members will be able to rate the videos on the site; create their own playlists of favourite clips; share clips with friends; and embed clips on their own websites and blogs.
David Stranks, Head of New Media at Sunset+Vine said “We are delighted to be extending our relationship with the Kennel Club with the new dfscrufts.tv video website. We’re very positive about the prospects for the site and feel that it’s offering Crufts fans a completely new way of experiencing the excitement and the history of the show throughout the whole year.
“We are also offering viewers that can’t watch the video footage live from DFS Crufts 2010 the opportunity to be able to see it at a later date with the DFS Crufts Catch Up Video Service which will run from 9am on March 12th until April 30th, giving exclusive access to full ‘as live’ highlights and replays of each day’s Arena action, plus extensive coverage of the Obedience competition and other elements of the event that won’t be available anywhere else.”
Signed up members of www.dfscrufts.tv can already buy their Catch-Up Video tickets through the website’s secure online shop at the special pre-show discount price of £7.99.
The New Media team at independent production company Sunset+Vine, who produced the 2009 live webcast for the Kennel Club, have designed and built www.dfscrufts.tv through their sister company Tinopolis Interactive. Sunset+Vine have been engaged to repeat their 2009 success and produce the live coverage of DFS Crufts 2010 for the Kennel Club, and will be combining again with Tinopolis Interactive in March to deliver both the webcast and the Catch-Up Service.