New Principal Sponsor for Crufts 2010


The Kennel Club is delighted to confirm that Crufts 2010 will be better than ever after DFS announced that it will come on board as the principal sponsor of next year’s show.

The sponsorship deal will enable the Kennel Club to ensure that Crufts remains the world’s greatest celebration of healthy, happy dogs and of the diverse role that they play in society, as companions, show dogs, working dogs and as man's best friend.
Ronnie Irving, Kennel Club Chairman, said: “The Kennel Club is delighted to welcome DFS as the principal sponsor of Crufts 2010. This will enable us to make sure the event is better than ever.
“Dog shows are a great way to encourage and reward the breeding of healthy dogs and are also a platform for all dog lovers to come together to ensure that we achieve our shared goal of giving dogs happy, healthy lives.”
Lord Kirkham, Chairman of DFS, said: “I am massively excited that DFS will be the principal sponsor of Crufts 2010. The event is part of the fabric of British life and it is always clear to see that dogs enjoy being in the limelight in the show ring, just as much as cuddling up with their owners on the sofa. We are proud to be involved in an event that is dedicated to ensuring that dogs have happy, healthy and comfortable lives.”