Eric earns chance to be Top Dog in dfs Crufts 2011 Best in Show Final

Ch Pamplona Bring Me Sunshine, aka Eric, a Bichon Frise from Preston qualified for the prestigious dfs Crufts Best in Show final, which was held tonight at the world’s greatest dog show, after winning the Toy group this evening.

Over 21,000 dogs have been competing over the four days of the show, taking place at the NEC, Birmingham, for one of just seven places in the final of the world of dogs. This year is the 120th anniversary of dfs Crufts, and the winner, Jet, a Flatcoated Retriever joins a long line of champions that have taken the Best in Show title in that time.

Owner, Michael Coad and Eric, aged 3, returned to the Main Arena at dfs Crufts tonight for the dfs Crufts 2011 final, in front of a large audience of dog lovers.

Michael said: “My legs are like jelly. This is so exciting, winning a group at Crufts is the best feeling ever. Crufts is the greatest dog show on Earth.”

Caroline Kisko, Kennel Club Communications Director, said: “Reaching the Best in Show competition at dfs Crufts is a fabulous achievement for any dog, this year has been a great final and we wish Eric the best for his future shows.”


13th March 2011

For more information, images or interview requests please contact the Kennel Club Press Office:

020 7518 1008 / 0870 761 1519/1520

·        Images of the winners can be downloaded from the fully managed online Press Office service World Wide Images at
·        To arrange a radio interview, please contact Talking Point Broadcasting on 07970 617622 or email
Video Footage
·        For video footage from the event please contact Andrew Preece from Sunset & Vine on 01865 260200 or email:

Notes to Editors

·        The Kennel Club, organiser of dfs Crufts, is the UK’s largest organisation dedicated to the health and welfare of dogs. At its heart are programmes and investments in education and health initiatives to help dogs across the UK to live long, healthy, happy lives with responsible owners.
·        dfs Crufts is a unique celebration of happy, healthy dogs and of the loving relationship that they enjoy with their owners. It recognises the varied roles that dogs play in society and highlights the many different disciplines and activities in which dogs are involved.

Catch up and Watch
·        Watch dfs Crufts live on More4 from 7pm – 9pm on 10th – 13th March. More4 is carried on Freeview, on satellite broadcasters Freesat and Sky, UK IPTV broadcaster TalkTalk TV and on UK cable network Virgin Media and in the Republic of Ireland, cable networks including UPC. This will include all of the highlights from the Arena programme, including the presentation to the Friends for Life winner and Best in Show.
·        Watch dfs Crufts live at
·        Watch official Crufts videos at
·        Listen to the latest from dfs Crufts via 87.7 dfsCrufts FM or on the website, 24 hours a day.
·        Listen to streaming interviews online at

·        For the latest updates you can join the dfs Crufts Facebook page at or follow the Kennel Club on