Crufts 2015 Sponsors

Principal Sponsor - Eukanuba

Founded in 1969, Eukanuba has always developed high quality dog nutrition to support and nurture our favourite companions. A cornerstone of our nutritional philosophy is that dogs evolved from carnivores and should be fed accordingly. That’s why we use only high quality animal proteins, mainly chicken or lamb, as the principal source of protein in Eukanuba food.

Eukanuba supports all the key areas of your dog’s development to keep your dog in peak condition.  In fact, Top Breeders feed and recommend Eukanuba – including all three winners of Crufts, the World Dog Show and Euro Dog Show in 2012.


Major Sponsors

Samsung Electronics

Since 1993, Samsung has been a proud Partner of Crufts and continues its support for Animal Welfare. As a corporate philosophy, Samsung values harmony between humanity and animal welfare.

Samsung is also involved in funding Samsung Guide Dogs for the Blind, the only one of its kind in Korea, where growing numbers of dogs are trained every year. The company also works with the Royal New Zealand Foundation for the Blind Guide Dog School to ensure that its trainers are certified to the highest international standards.

Samsung has also received the Lesley Scott-Ordish Award from leading UK charity, PRO Dogs, for its outstanding services for the benefit of dogs.

Agria logo


Agria is the official provider of the Kennel Club Pet Insurance Scheme, bringing over 120 years of pet insurance expertise to every one of our policies. Sharing in the Kennel Club's special understanding of the dog breeding community, our lifetime policies and flexible range of benefits continually evolve through a unique insight into the needs of dogs, owners and breeders.

We’re proud that our partnership supports the development of 'best in class' policies that help pets to enjoy long, healthy and happy lives.

Pro Plan


PRO PLAN is one of Purina's leading pet food brands and pets are our passion. As one of the world’s leaders in pet care, we have been serving pets’ and their owners for more than 80 years, continually advancing the science behind pet nutrition and pet care.

Royal CaninRoyal Canin

Whether you have a dog or a cat, Royal Canin has a precise food tailored to your pet's needs, whatever their age, size or even breed! Our food is only available from vets and specialist pet retailers. This way, you can be sure that you are getting the right advice and exactly the right diet for your cat or dog. For more information please visit or call our nutritional helpline on 0845 3005011.

James Wellbeloved

James Wellbeloved logo

James Wellbeloved make naturally healthy complete dog and cat food.  The recipes are made with natural ingredients, all the nutrients pets need throughout their life, and contain no artificial colours, flavours or preservatives.  Each recipe uses a single source of meat protein and excludes many of the ingredients known to cause tummy upsets, which makes them ideal for dogs and cats with food intolerances and coat issues.

The James Wellbeloved product range come in both dry and wet, and caters for all life stages.  Light formulas for pets with weight issues are also available, along with recipes containing no cereals for those extra-sensitive tummies.  Our dog range also provides specially designed and formulated recipes for small and large breeds.


Official Sponsors

Arden Grange logo
Arden Grange

Arden Grange Pet Foods manufacture complete and nutritionally balanced diets for cats and dogs.  Arden Grange only use the best quality, natural and wholesome ingredients in all their foods to provide your pet with a highly appetising, nutritionally complete and balanced meal. Arden Grange offers products for dogs and cats with different life-stages, breed size, and activity level.

All products are hypoallergenic and free from wheat-gluten, dairy products, beef, soya, artificial colourings, flavourings and preservatives, reducing the risk of allergies and skin complaints.

Glucosamine, Chondroitin and MSM have been included to promote joint health and an organic extract to help neutralise bacteria known to cause tooth decay.

For further information on Arden Grange products, details of your nearest stockist and their mail order service, please contact them on: 01273 833390 or email

R and LR & L Pet Products Ltd

R & L Pet Products looks forward to welcoming you to our stand at Crufts 2014.  Come and see our exciting range of products, personally selected to provide high quality solutions to care for your pet and home, including the best selling Urine Off Odour & Stain Remover and Yard Clean.  See also the new Zorb it Up Absorbent Sheets, a must for every pet owning household, plus the new range of Tropiclean grooming products.  Many show offers and new exciting products available when you visit us at Crufts.


As a caring and well-qualified veterinary pharmacy the welfare of animals has always been our priority at Vet-Medic, and that’s what’s behind our ‘Championing Animal Healthcare’ campaign initiatives.

We’re always available to offer free medical advice. And we’re helping drive down the cost of veterinary medicines, even prescription medicines - the same medicines you’d buy from your vet - to make animal healthcare treatments more affordable to all. And we make them more accessible too.

Visit us at Crufts and take advantage of our special offers available only at the Show. Or order now from our vast stock of low-priced veterinary products and your order will be processed quickly and efficiently, often with FREE delivery - order online at or freephone 0800 387 348.

Bayer Animal Health

The ‘Be Lungworm Aware’ campaign from Bayer Animal Health raises awareness amongst dog owners of the risks associated with the potentially fatal lungworm Angiostrongylus vasorum. Lungworm (Angiostrongylus vasorum) is a parasite that dogs can become infected with after eating infected slugs and snails carrying the parasite larvae. Once inside the dog’s system, the parasite travels through the body eventually ending up in the heart and major blood vessels to the lungs. If the infection is left untreated, the dog’s health can rapidly deteriorate and can even result in death.

Thankfully, treatment of lungworm infection is widely available and easy to administer. Once diagnosed and treated, most dogs make a full recovery. The key to successful treatment is taking action early. Lungworm can also be prevented as part of your monthly parasite control plan. Speak to your vet for further advice or visit .



Your dog is a carnivore, adapted for a diet rich in meat and protein.  ORIJEN is loaded with 75%-90% meat – up to three times as much meat as conventional dog foods.  ORIJEN’s rich meat and protein levels mirror the natural diet to nourish dogs completely.  In nature, dogs benefit from a diversity of prey so ORIJEN features meats, organs and cartilage from an assortment of cage-free poultry, free-range red meats and wild-caught fish – all delivered fresh each day.

In place of cereal grains, ORIJEN features low-glycaemic fresh whole fruits, vegetables and berries sourced from Canada’s fertile prairies and interior orchards.

ORIJEN sources fresh botanicals which mimic the natural diet, acting as tonics and builders to strengthen organs, aid digestion and eliminate toxins.

Our fresh ingredients are never frozen, heated or exposed to preservatives.

ORIJEN foods and treats are guaranteed to keep your dog happy, healthy and strong.  Read our ingredients; we’re sure you’ll agree.




ANIGENE is the leading disinfectant as used by Veterinarians, Animal Welfare Shelters, Kennels, service personnel and since its launch in 2012, ANIGENE has become synonymous with high level infection control and is one of the few products which has been thoroughly tested under dirty conditions to represent the organic challenges faced in canine environments.

ANIGENE has been tested as effective against Canine Parvovirus, Kennel Cough, Ringworm, MRSA and other organisms and is DEFRA Approved (ANIGENE HLD4V Dill Fragranced). ANIGENE is extensively used by major institutions such as Dogs Trust, RSPCA and Pets At Home not just for efficacy but also because it’s safe and economic in use.

For more information please visit


Sponsorship Opportunities

Crufts, owned and managed by the Kennel Club, is the world's largest and greatest dog show with over 27,000 dogs in attendance over the four days of the show. Britain is a nation of dog lovers and every year the devotion between humans and canines culminates in Crufts.

There's no better time to engage with potential customers than when they're at their happiest.  The audience in 2013 reached 149,500 dog loving visitors, and three quarters of them are the lucrative ABC1 female demographic with an average household income of £39,253.

Crufts has a proven track record for delivering results evidenced by the list of prestigious sponsors who have been connected with the event for many years.

Here are just a few of the advantages and opportunities of sponsorshing Crufts:

  • Be part of the world's largest and greatest dog show on earth!
  • Exposure of your products/services to over 149,500 potential high quality customers over the 4 days.
  • We create bespoke packages to ensure your marketing needs are met.
  • High profile branding for your products/services.
  • Engage with dog owners at the show and through email activity.
  • Sampling opportunities.
  • Extensive pre-show and post-show publicity through a broad range of press and media.
  • Exposure to over 700 press contacts attending the show.

For more information please contact Helen Fox, Marketing & Business Development Executive at the Kennel Club - Tel 020 7518 1049 or