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We would like to thank all the fantastic sponsors and supporters below who help make Crufts the amazing event that it is for both dogs and people.

Interested in shopping competitions and fun stuff? Click here for details!

Principal Sponsor


Hall 3, Stand 48

Founded in 1969, Eukanuba has always developed high quality dog nutrition to support and nurture our favourite companions. A cornerstone of our nutritional philosophy is that dogs evolved from carnivores and should be fed accordingly. That’s why we use only high quality animal proteins, mainly chicken or lamb, as the principal source of protein in Eukanuba food. Eukanuba supports all the key areas of your dog’s development to keep your dog in peak condition. In fact, Top Breeders feed and recommend Eukanuba – including all three winners of Crufts, the World Dog Show and Euro Dog Show in 2012.

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Major Sponsors

Sponsored by Agria Pet Insurance

Agria Pet Insurance

Hall 3, Stand 25a

Agria has been providing pet insurance expertise to every one of our customers since 1890 - that’s over 125 years!

As the official provider and administrators of the Kennel Club Pet Insurance scheme, we have a special understanding of the dog breeding community. Our lifetime policies and flexible range of benefits continually evolve through a unique insight into the needs of dogs, owners and breeders, helping us provide you and your pets a healthy and happy life! 

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Sponsored by James Wellbeloved

James Wellbeloved

Hall 3, Stand 64

For the past 25 years, pet owners have trusted us to help keep their four-legged friends happy, healthy and full of life. Here at James Wellbeloved, we make wholesome, delicious food to help your pet eat better and live better. We put a lot of love into creating recipes your pets will love. Using only simple ingredients, our food has all the goodness they need – and nothing they don’t... because it’s only natural to want your pet to love their food and to live a healthier, happier life.


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Royal Canin


Hall 3, Stand 74

We know the world of dogs is vastly more diverse than people realise, which is why ROYAL CANIN® continually acknowledge every detail to transform them into magnificent animals.

At ROYAL CANIN® we believe that your dog deserves specialised, tailored nutrition that respects their size, breed, individuality, sensitivities and even their lifestyle.

See the difference the right food can make to their health, condition and wellbeing by visiting our stand and speaking to a member of our specialist team.

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Hall 3, Stand 66

At IAMS we understand that what pets eat isn’t always what pets need. Together with appropriate care, IAMS provides 100% complete and balanced diets. Our advanced nutrition ranges help provide the healthy nutrition your pet needs for a happy, healthy and active life.

Find your pet’s appropriate diet among IAMS ProActive Health® and IAMS Delights. Plus, come find out about our new IAMS Naturally range, crafted from a selection of highly digestible, naturally sourced ingredients.

We look forward to seeing you at Crufts!

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Hall 3, Stand 48

FURminator are proud to be a sponsor of Crufts 2017, and look forward to welcoming you on stand.

Designed and recommended by professionals, the award winning FURminator deShedding Tool reduces shedding by up to 90%*, allowing your dog to look Best in Show every day!

We are delighted to also have on the stand the team from Pets At Home  Groom Room demonstrating how the FURminator DeShedding Tool works while offering help and advice with your grooming questions.

You will also get the opportunity to be the FURst to get a sneak peak of the new addition to FURminator range!

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Official Sponsors

Sponsored by Arden Grange

Arden Grange

Hall 3, Stand 76

Arden Grange has been producing hypoallergenic, complete foods for dogs and cats since 1996. Since then their range has evolved to include diets for all lifestyles and stages, suitable for all breeds, whilst still holding true to the original commitment to optimum nutrition. Arden Grange is proud to remain a truly independent, British, family owned and run company. All products are hypoallergenic and free from wheat-gluten, dairy products, beef, soya, artificial colourings, flavourings and preservatives, reducing the risk of allergies and skin complaints. Arden Grange also produces grain free recipes to suit those with dietary intolerances and sensitivities.

Every recipe is created by nutritionists and contains prebiotics FOS and MOS, nucleotides, glucosamine, chondroitin, MSM and added krill, a superior source of Omega 3 fatty acids. For further information on Arden Grange’s products please contact them on: 01273 833390 or email

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Sponsored by Orijen


Hall 3, Stand 52

Award-Winning Biologically Appropriate™ Dog Foods & Treats from Fresh Regional Ingredients.

Your dog is a carnivore, adapted for a diet rich in meat and protein. ORIJEN is loaded with 75%-90% meat – up to three times as much meat as conventional dog foods. ORIJEN’s rich meat and protein levels mirror the natural diet to nourish dogs completely. In nature, dogs benefit from a diversity of prey so ORIJEN features meats, organs and cartilage from an assortment of cage-free poultry, free-range red meats and wild-caught fish – all delivered fresh each day.

In place of cereal grains, ORIJEN features low-glycaemic fresh whole fruits, vegetables and berries sourced from Canada’s fertile prairies and interior orchards. ORIJEN sources fresh botanicals which mimic the natural diet, acting as tonics and builders to strengthen organs, aid digestion and eliminate toxins. Our fresh ingredients are never frozen, heated or exposed to preservatives. ORIJEN foods and treats are guaranteed to keep your dog happy, healthy and strong. Read our ingredients; we’re sure you’ll agree.

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Natures Menu

Natures Menu

Hall 3, Stand 72

For 35 years we’ve been creating 100% real, wholesome food for pets that’s packed full of naturally nourishing ingredients.

Natures Menu raw foods are made with quality meats and fish, blended vegetables, fruits and healthy carbohydrates, and we use British suppliers and ethical product sources where ever possible.

Developed with our vets and produced to the highest standard, our delicious selection of raw and raw inspired foods will satisfy the nutritional needs of your pet and provide them with a healthy diet that’s packed full of pure, natural goodness.

Real food is raw – Feed what’s real.

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Natural Instinct

Natural Instinct

Hall 3, Stand 25

In 2016, Natural Instinct were thrilled to be voted “Top Raw Manufacturer”, “Most Welcoming to New Raw Feeders” and “The Most Trusted Pet Food Company” by readers of Dogs Monthly magazine. Passionate about pets, their raw food diet for dogs and cats follows the motto “you are what you eat” and their wholesome and delicious meals are the convenient, no stress, no mess way to feed raw! 

A keen supporter of British produce, all Natural Instinct’s recipes are made using only the best human grade, DEFRA approved 100% British raw meat and bone and the freshest vegetables and fruit.   

The team are very excited to be official sponsors at Crufts 2017 where visitors to their stand (in its new location in Hall 3) will be able to enjoy Natural Instinct hospitality and friendly, professional advice on raw feeding.

For more information contact, telephone 01276 608500 or visit their website

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Experts in herbal pet care

Nothing beats having a healthy, happy dog. We know that because we love dogs as much as you do. Our knowledge of herbal medicine and our experience from breeding, working and showing have made us the UK's leading provider of canine and feline herbal treatments – and the only manufacturer of herbal medicines authorised by the Veterinary Medicines Directorate.

Customers trust us because we combine medicinal rigour – stringent pharmaceutical standards and active ingredients extracted from the whole plant – with the insights gained during three generations of dog ownership. We understand how herbal treatments work in balance with your dog to keep its tail wagging.

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Naturo puts the best in, so you get the best out. And we only ever use high-quality, 100% natural ingredients that are fresh and locally-sourced. Every meal is perfectly balanced with 60% quality meat and all the essential vitamins, minerals, fats and oils your dog needs.

Drop by and say hello at Crufts, we’ll be at Stand 187 (Hall 1) where you can find exclusive offers, vouchers and treats. You’ll also see why we’re the UK’s fastest growing natural wet dog food in supermarkets.

Discover the Naturo Change at

Here’s to a happy, healthy life together.

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Sponsored by R & L Pet Products Ltd

R & L Pet Products

Hall 2, Stand 76

Used by breeders all around the world, Urine Off and Yard Clean provide the perfect solution for getting rid of stubborn odours both indoor and outdoor, working on carpets, bedding, wood floors, concrete and artificial grass!

Free from bleach and chemicals the range of odour and stain removers, are environmentally friendly and safe to use around humans and pets!  It doesn’t just mask the smell but totally eliminates it.

We look forward to seeing visitors to our stand where you will find a wealth of premium products for your dogs, including new Tropiclean and Fresh Breath products, all at special show prices.

For more information contact R &L on 01903 876310 or visit the website

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Sponsorship Opportunities

Crufts, owned and managed by the Kennel Club, is the world's largest and greatest dog show with over 27,000 dogs in attendance over the four days of the show. Britain is a nation of dog lovers and every year the devotion between humans and canines culminates in Crufts.

There's no better time to engage with potential customers than when they're at their happiest. The audience in 2013 reached 149,500 dog loving visitors, and three quarters of them are the lucrative ABC1 female demographic with an average household income of £39,253. Crufts has a proven track record for delivering results evidenced by the list of prestigious sponsors who have been connected with the event for many years.

Here are just a few of the advantages and opportunities of sponsorshing Crufts:

For more information please contact Helen Fox, Marketing & Business Development Executive at the Kennel Club - Tel 020 7518 1049 or